The MG Windsor EV is setting some serious benchmarks. Launched in September 2024, it didn’t take long to grab the spotlight. In just six months, it crossed the 20,000 unit sales mark, making it the fastest electric vehicle in India to hit that milestone. So, what’s behind its rapid rise? Let’s cut into the details.
Demand
One of the biggest reasons for the Windsor EV’s success is its affordability—thanks to MG’s smart battery rental scheme. While most EVs are considered pricey due to their battery costs, MG flipped the script by letting buyers purchase the car without the battery. Instead, they can pay a rental fee based on usage, making the initial purchase a lot more budget-friendly.
Combine that with the car’s modern design, comfy and spacious interiors, and you’ve got a recipe for success. It appeals to both first-time EV buyers and those looking to upgrade from small hatchbacks or compact SUVs.
Pricing
Here’s a look at how much the Windsor EV costs with and without the battery rental scheme:
| Variant | Without Battery Rental | With Battery Rental | Price Difference |
|---|---|---|---|
| Excite | Rs 14 lakh | Rs 10 lakh | Rs 4 lakh |
| Exclusive | Rs 15 lakh | Rs 11 lakh | Rs 4 lakh |
| Essence | Rs 16 lakh | Rs 12 lakh | Rs 4 lakh |
*All prices are ex-showroom, pan-India
*Battery rental fee: Rs 3.9/km, with a minimum 1,500 km/month usage
MG calls this model BaaS—Battery as a Service. While you pay less upfront, you do pay Rs 3.9 per kilometre you drive. But here’s the sweetener: MG gives you an unlimited battery warranty and free replacements for the first owner. That’s a pretty strong reassurance for anyone new to EVs.
Design
Looks matter, and the Windsor EV brings a clean, futuristic vibe to the road. With its egg-shaped silhouette, flush door handles, connected LED lights, and sporty roof spoiler, it’s as sleek as they come. Projector LED headlamps and 18-inch alloys complete the look.
Inside, the car takes things up a notch. The all-black cabin with bronze and faux wood accents gives it a premium touch. You also get reclining rear seats (up to 135 degrees) that feel almost like airline lounge seating.
Features
The Windsor EV isn’t short on features either. MG’s loaded it up with everything you’d expect from a modern EV:
- 15.6-inch touchscreen
- 8.8-inch digital driver’s display
- Wireless charging
- Panoramic glass roof
- 256-colour ambient lighting
- Infinity 9-speaker audio system
- Rear AC vents and automatic climate control
For safety, it offers:
- Six airbags
- 360-degree camera
- TPMS
- Electronic parking brake
- Front and rear parking sensors
There’s no ADAS tech on this model, but the feature set is still impressive for the price.
Specs
The MG Windsor EV keeps it simple with a single battery and motor setup:
| Spec | Details |
|---|---|
| Battery Capacity | 38 kWh |
| Power Output | 136 PS |
| Torque | 200 Nm |
| Range (claimed) | 332 km |
| Drivetrain | Front-wheel drive |
This setup gives enough power for daily commutes and weekend getaways without the stress of range anxiety.
Rivals
In India’s electric SUV market, the Windsor EV goes head-to-head with:
- Tata Nexon EV
- Mahindra XUV400
- Tata Punch EV (in terms of entry price)
But thanks to the battery rental scheme, it undercuts all of them in terms of upfront cost, giving it a big edge among budget-conscious buyers.
With a solid mix of affordability, practicality, and features, the MG Windsor EV has clearly struck the right chord. Whether you’re new to electric or looking for a stylish, city-friendly ride, this EV is definitely one to consider.
FAQs
How much does the MG Windsor EV cost?
Starts at Rs 10 lakh with battery rental scheme.
What is MG’s battery rental fee?
It’s Rs 3.9 per km, with a 1,500 km monthly minimum.
What is the range of Windsor EV?
It offers a claimed range of 332 km per charge.
Does Windsor EV have ADAS?
No, it doesn’t come with ADAS features.
Who are MG Windsor EV’s rivals?
Tata Nexon EV, XUV400, and Tata Punch EV.
